Bruce’s Website

Colonel Bruce Hurd crafted an extraordinary 30-year Air Force career as a pilot and officer – in his first full-length book (Aim Point: An Air Force Pilot’s Lessons for Navigating Life), he talks about his amazing journey along the way. He excelled as an award-winning squadron and group commander, a visionary leader restructuring U.S. military supply chain processes throughout Europe, and a highly sought-after American diplomat working with foreign governments, among other endeavors. Each of his 16 assignments required him to reinvent himself as he undertook different challenges associated with the new positions he assumed. Throughout it all, Colonel Hurd is most proud of the outstanding men and women he had the privilege of leading. The units he commanded earned numerous awards, including the Air Force Outstanding Unit Award (twice), the Maintenance Effectiveness Award for best large aircraft maintenance in the Air Force, and the General Spaatz Trophy for best air refueling squadron in the Air Force. After retiring from the Air Force, Colonel Hurd reinvented himself again as a very successful software development program manager at a large technology company in San Diego. He most recently reinvented himself once more as an author, speaker, and reinvention coach, with a focus on helping people successfully navigate change in their lives through connection with their values and exploring what inspires them. Colonel Hurd was born and raised in the San Francisco Bay Area. He earned a bachelor’s degree in Business Administration from the University of California at Berkeley while being commissioned as a second lieutenant through the Air Force Reserve Officer Training Corps program. He also earned a master’s degree in Systems Management from the University of Southern California. He is a graduate of the U.S. Army Command and General Staff College and the U.S. Air Force Air War College year-long post-graduate courses of study in residence.

AIM POINT:
An Air Force Pilot’s Lessons for Navigating Life
Genre: Military, History, Air Force, Personal Development

“My altimeter showed me plummeting through 1,000 feet above the ground. I wasn’t flying any more — I was falling out of the sky. It would only be a matter of seconds before I hit the ground at over 100 miles per hour and exploded in a fireball.”In his thrilling and incredibly thoughtful book, Colonel Bruce Hurd thrusts us into the private world of an accomplished military officer as he describes the trials and triumphs of his 30-year career in the Air Force.With courage and honesty, Colonel Hurd unveils the fears, disappointments, and shame he overcame to be a life-changing leader both at home and abroad. His wit and ability to see the big picture give us a new perspective on possibilities. He will inspire those questioning their life journey with stories of finding direction and reinvention in the midst of adversity and change.He will thrill those following their dream with his accounts of close calls and near misses.He will teach those struggling in life with his lessons and life strategies for learning to fly again.